When playing a USB video on a TV, start at the stage that stopped working: is the drive detected, is the file listed, does the video open, and do picture and sound both play? Separating those four stages gives the next test a clear purpose instead of changing settings at random or erasing the drive.
Check USB information for the exact TV code
The 43-inch 43SST-8610KI6 television lists USB alongside HDMI, LAN and Optical, as well as Android 13 and 8 GB internal storage. These entries do not establish every playback format or the maximum permitted USB-drive capacity. Internal storage is also not the maximum capacity of an external USB drive.

43SST-8610KI6 from the current Swiss Plus gallery. The parrot display image is not a specification for a USB test file.
Prepare one small, repeatable test before connecting
Back up important drive contents. On a computer, check that the test file transferred completely and opens, then record its name, type and size. Start with one drive and a known file permitted for that TV. Changing the drive, file and player together makes the cause harder to identify.
Match the storage type, power requirements and connection conditions to the model instructions. One USB port does not permit every hard drive, hub or power-hungry accessory. Connect storage to the appropriate port and read the message. A detection notice, source selection and a formatting request are different actions.
Identify the stage behind the symptom
Symptom | Next check | Evidence to look for |
|---|---|---|
The drive itself is missing | Connection, storage type and file-system compatibility | The drive appears in the relevant section |
Drive present but file missing | Correct folder, media filter and complete transfer | The same file name becomes visible |
File listed but will not open | File compatibility and a test on another device | The media issue is separated from USB detection |
Picture without sound | Mute, output selection and the file audio track | The audio problem is isolated |
Only one file fails | Compare a known permitted file on the same drive | Investigate that particular media file |
A formatting request appears | Backup and the meaning of the storage type | Contents are preserved before making a decision |
Once the drive is detected, locate the file
Open the existing USB, media or playback section as the appliance instructions describe. Its name and position can vary with software. Select the folder containing the file and check the selected media category if the list only shows photographs or music.
If the file is missing, verify the same path and name on a computer first. Compare a second permitted file on that drive without altering the original. If the second file appears, focus on the first file characteristics. If neither appears, the browsing path and drive compatibility still need attention.
A file extension does not establish complete compatibility
Two videos with a similar extension may contain different audio and video specifications. Keep media information and the result on another device alongside the extension when asking for help. Renaming the file or its extension does not convert it into a compatible format. Preserve the original before any conversion and establish the approved destination format for that model.
The official Android media-format documentation treats codecs and container formats separately and notes that support can differ on devices other than phones and tablets. A general Android table therefore cannot guarantee every file on this TV. The model instructions and actual playback application remain the practical reference.
Picture without sound: run a clear comparison
Check mute status, volume and the active audio output. Test the TV with other content that has a known sound track, and open the problem file on a computer as well. If other TV sources produce sound and only this file fails, checking its audio-track selection and compatibility is more useful than changing every device setting.
At the end, stop playback and use the safe-removal procedure available in that interface. The official Android TV USB-storage guide also explains backing up before formatting and ejecting before unplugging; match menu locations to your appliance. Prepare the TV code, drive type, media details and the stage reached for service support.
For a wired computer connection, read the TV HDMI guide. For network issues, see the Wi-Fi guide. Explore the 43-inch television category and obtain exact instructions from the product manual section or a service centre.



